5 Best Practices in Sales Prospecting

Let me first give you a little walkthrough about sales prospecting. 

Sales prospecting:- 

The act of recruiting or seeking out new customers for a business is known as sales prospecting. A salesperson’s role often includes prospecting. It is linked to the company’s goal of expanding its customer base and generating new revenue streams. 

Sales prospecting aims to convert leads (decision-makers who fit your ideal customer profile) into prospects (engaged with initial sales outreach and ready for further conversation). 

Prospecting is one of the essential aspects, and you should work on improving your prospecting skills in order to sustain and grow your business. 

Leads are an organization’s lifeblood, and without new leads, the chances of failure increase.

What are the 5 best practices in sales prospecting? 

Grow your prospect list for sales prospecting:- 

There is no such thing as having too many prospects or spending too much time prospecting. Make time every day to prospect and build your contact list. Then, choose the best prospecting strategy for you. Finally, spend your time emailing or networking. 

Look for decision-makers:- 

You may have to deal with a lengthy decision-making process in B2B sales. For example, managers may be required to sign off on purchases before a transaction can proceed. People with actual decision-making authority are the best sales prospects. The more quickly you find them, the more effective your sales process will be. 

Make cold calls:- 

We know it’s not everyone’s favorite part of the job. In fact, more than 60% of sales reps say it’s their least favorite. Still, given the potential effectiveness of this habit, it’s well worth engaging cold prospects regularly in an attempt to move them down the funnel. Calling is distinct in that it is a one-on-one conversation with your potential customer. On the other hand, good calling techniques are critical: they must be well-crafted and personalized. Utilize your research and make genuine connections with your prospect, and the call will not be cold for long. 

Make yourself a product/service expert:-

Your customers must believe that you understand your products or services thoroughly and can quickly determine which product or service will be most beneficial to their business. In addition, you’ll be able to identify which audiences and industries to target by becoming an expert on your product. 

Request for Referrals 

One of the most effective sales prospecting techniques today is to ask for referrals. Why? Because word of mouth is the most reliable source of information. 

According to studies, 93 percent of consumers prefer recommendations from friends and family over anything else. 

Your best referral source is past and current satisfied customers. Before reaching out, ensure that 

  • You have a good relationship with them 
  • you’ve helped them as much as they’re about to help you. 

Another important factor in obtaining a referral is timing, such as when the customer has recently accomplished something significant with your product/service. Finally, maintain a friendly and personable demeanor when requesting a referral. 


Sales prospecting does not make many salespeople jump for joy. But it doesn’t have to be this difficult. 

Using the sales prospecting techniques we’ve laid out here, you can build a strong process that gets you to talk to potential customers and regularly identify good fits. You’ll reap the benefits in the form of compensation and improved buyer conversation outcomes

Examine what works best for you and your team. And keep experimenting with new techniques, and you’ll be on your way to sales prospecting success in no time.

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