5 Effective Lead Generation Strategies for Startups

Welcome to funel.io 5 Effective Lead Generation Strategies: Whether you’re a startup or an experienced B2B company, developing and tweaking your lead generation strategy is critical to your company’s success. After all, success will be impossible if you aren’t generating interest in your products and services, attracting new clients, and developing brand awareness.

We’re here to assist you if you’re looking for the most excellent lead generation tactics. This post will walk you through 05 of the most effective lead-generating tactics for small businesses of all sizes. Additionally, we’ll break down real-world examples of each method so you can see how to put these concepts into reality.

What is lead generation?

The term “lead generation” gets thrown around a lot in small business marketing. Still, the principle is relatively straightforward: Any method or action used to bring clients to your business to have them connect with your organization in some way is referred to as a lead generation plan.

To put it another way, your lead generation strategy could include posting ads on social media platforms like Instagram and asking users to provide their email addresses in order to learn more about your company. 

Every person who submits their email becomes a lead due to this online lead generation strategy. You may then contact or retarget these individuals to persuade them to make a purchase using these leads from or work with your business—the ultimate goal of lead generation strategies.

What are the five Effective Lead Generation Strategies for Startups?

Get fresh leads by hosting a webinar.

Marketing and sales professionals are increasingly using webinars, also known as “live sessions” or “live workshops.” An estimated 800 million webinars are expected to be held worldwide by 2023, an increase of 253 million from 2015. In a live webinar, you have the opportunity to offer your expertise, spread the word about your business, and establish yourself as an authority in your field. A webinar can be an effective way to generate interest in your product or service and to turn those interested into paying customers later on.


Before you begin promoting your webinar, do some research. Investigate your target market’s problems and focus on the most pressing ones for your potential clients. You may use the webinar structure and format to show them how your product or service can assist them to solve these difficulties. This can help you create trust with your audience and produce leads from individuals who were most affected by your presentation.

Creating stunning ad campaigns is an Effective Lead Generation strategy.

There are many advantages to internet advertising: if you want to attract clients, you must be listed on the SERPs. You’re undoubtedly skeptical about how well you can rank on search engines like Google as a new company. If your business is very crowded and you don’t have a large marketing budget, it’s easy to waste money on advertising in the blink of an eye.

As a startup, you must be astute – astute and laser-focused. You’ll be ahead of a lot of folks utilizing Google Ads if you master the basics. Spend some time learning what makes a great advertisement, and you’ll be raking in the clicks in no time.

Similarly, there are numerous advantages to advertising on Facebook, which is a terrific location to obtain leads because it caters to a whole new demographic. You may really narrow down who you target on this platform if your potential consumers are social media users and you know their hobbies. Facebook also allows you to embed lead collection forms into ads so that the user’s journey isn’t interrupted and you don’t lose them.

Use social media in a more inventive way.

Obviously, our audience is on social media these days; therefore, generating leads through social media marketing is a certainty.

On the other hand, the social media marketing scene has become extremely crowded, making it harder to hear our message above the din. We must effectively use all three social media marketing alternatives in today’s social media marketing:

  • Organic: that is, organically growing our own fan base and disseminating our own promotional messages. This is the most cost-effective alternative (it can even be completely free), but it takes the longest to see effects.
  • Paid: making use of the social media platform’s paid advertising opportunities. These options are very sure to produce speedy results, but they are also the most expensive.
  • Influencer marketing entails collaborating with influencers to promote your brand, product, service, or content. Paid advertising solutions can be more cost-effective, but they can also be more expensive.

Be more inventive in your use of all of these possibilities, and strike the correct balance between cost-effectiveness and timeliness. Make sure your target audience notices you and understands what your brand stands for.

Programs based on referrals or affiliates.

Many freelance entrepreneurs and enterprises, large and small, rely heavily on referral and affiliate networks. Many influencers enjoy promoting items and services that they are passionate about. As a result, you may take advantage of this by creating a referral bonus or an affiliate network that rewards everyone who helps you increase your sales.

Micro-influencers with a decent follower base of 5000 are far less expensive than a regular ad campaign.

You have access to a niche-specific audience that would otherwise be difficult to find in one location.

It is often more cost-effective to reward people for spreading your brand name by word of mouth than to spend thousands of dollars on advertisements. A referral from someone they trust is equal to the legitimacy that no advertisement can acquire in the eyes of enthusiastic followers.


If you don’t get a lead the first time, it doesn’t mean you won’t get one the next time. Remarketing is the next step in warming up potential customers once you’ve spent in online advertising.

Remarketing methods enable you to raise brand awareness, nurture existing leads, and, most crucially, capture those who previously passed you by. With only 2% of visitors converting on their first visit, remarketing provides a method to reclaim some of the other 98% — without it, they’re lost.

Remarketing has numerous strings to its bow, including the ability to engage with customers at multiple points of the sales funnel. So, once you’ve gotten past the lead generation stage, you can use it to reengage with customers who have already purchased from you.

For the time being, our focus is on generating those initial leads. Identify the people who have interacted with your brand and create a remarketing list. People who clicked on an ad and then left, people who filled out their contact information partially but then left, and people who read your content but did not take action. It is possible to use a variety of tools to determine where consumers left your sales funnel, and then use that information to fill in the gaps in their journey.

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