How can Accelerate your sales using content marketing?
Content marketing Lead generation
Thanks for visiting funel.io Today our topic is Content Marketing Lead Generation: Content marketing is all the new rage now, and everyone is talking about how, to have a successful business, you must incorporate content marketing. So, what is it exactly? According to Wikipedia, content marketing is “a marketing strategy approach focused on creating and distributing valuable, useful, and reliable content to attract and retain a defined audience and drive profitable customer action.”
According to a recent Demand Metric data report, content marketing is on the rise:
- Custom content is helpful to 90% of consumers.
- Content marketing is 62% less expensive than traditional marketing but generates three times more leads.
- Seventy-eight percent of CMOS sees custom content as the future of marketing.
- After reading content about a product, 60% of leads consider purchasing it.
Content marketing for lead generation is the practice of publishing original content on your website to attract qualified business leads. One of the most effective ways for your company to generate leads is content marketing. This will not only assist you in moving customers through the sales funnel, but it will also assist your content in becoming an essential part of your growth formula.
Leads are undeniably the lifeblood of your company. And as one of the most effective lead generation methods, content marketing is frequently at the heart of lead generation; in fact, 93 percent of B2B companies say they believe content marketing generates more leads than traditional marketing.
Before I get into how content marketing can accelerate your sales, I’d like to spend some time on the fundamentals of successful content marketing.
- Quality content that adds value and
- Knowing your target audience.
This may seem self-evident at first glance, but if you spend some time reading business blogs and other content created by and for businesses, you’ll notice that many of them don’t follow those two basic guidelines. The internet is littered with low-quality content marketing examples
that provide no real value to their target audience, and simply creating content for the sake of creating content will not be enough.
So, before you begin creating new content, spend some time getting to know your target audience. You can use social listening tools to learn about your industry and your target audience: who are they? What country are they from? Where do they spend their online time? What are their requirements, interests, struggles, and challenges? What types of content do they interact with online (liking, sharing, etc.)?
When you start creating content for them, you’ll be able to ensure that you’re writing about topics that interest them and provide real value to them.
Now, let’s learn now content marketing can accelerate your sale.
The success of a content marketing strategy is dependent on having high-quality content. Even when the office is closed, high-quality content will drive sales, raise brand awareness, improve website ranking, and generate leads indefinitely,
Content marketing is more important than ever, with more people working from home, using social media, and shrinking the world. The final step is conversion after publishing your content and keeping it up to date.
Your content marketing should successfully convert browsers to buyers.
Understand that as people change, so do content marketing strategies. We’re here to help you connect with people, clients, and customers. But, first, you’ll need to establish an online presence and show that you can provide valuable solutions and services.
As a result, be prepared to improve your content and include your customers in the process. Relevant. Informative. High-quality. Consumer-centric.
The right content management strategy will drive your sales in 2022. Having information that is both relevant and truly important raises brand awareness. Publishing helpful content regularly will keep your readers interested.
Keep your content simple and easy to understand. Avoid adding unnecessary or confusing information, and be both professional and user-friendly.
Now, here are some suggestions for what you can do for Content Marketing Lead Generation:
Build a Content Strategy
A content strategy is the foundation of any content marketing initiative. This is your content encyclopedia. It outlines your objectives, key messaging, buyer personas, and other details. Is a content strategy required to increase sales? YES. Without it, you are rudderless and will not achieve the desired results because you are simply throwing things at the wall and hoping they stick.
Increased Recognition and Brand Awareness.
This is a more indirect method, but it is highly beneficial to sales representatives to build rapport and close deals. Content could include, for example, testimonials that sales reps can bring up with prospects. Content can also be used to establish industry leadership and foster trust between sales representatives and potential buyers.
Keywords for Content Marketing Lead Generation.
Your SEO and keywords significantly impact whether or not potential clients find your content. On the other hand, keyword padding is a “no-no” because Google and other search engines constantly improve user experience.
Consider it this way: search engines assist people in locating relevant content. Their mission is to make the user happy by helping them find what they’re looking for. Therefore, Google rewards you with a higher search engine ranking when you use your keywords naturally.
There is no magic number for how many times your keywords should be used, but these are the best places to include them:
- The web address
- H1 tags and the main title
- If you can start with the first sentence of the first paragraph.
- Headings (if it makes sense).
- The alt text and the names of the image files.
- Meta descriptions
Share Your Service’s/Product’s Story.
You can detail the product’s development and the challenges you faced in bringing it to life. Every detail that is usually not shared can become a part of your product’s story that your customers or clients will be interested in learning about.
Go Beyond Blogging
Blogging produces results and is very effective; it helps you increase awareness credibility and, as previously stated, educate your customers. However, if you truly want to maximize the benefits of content marketing and maximize your return on investment, you must go beyond a simple blog. You need to take a different approach and possibly use content marketing which your competitors aren’t. Answer complex questions, back up your arguments with data, make sure your content reflects your brand voice, and, occasionally, be bold 😉
Use Social Media to Interact with Customers
Don’t just post content on social media; interact with your customers as well. Engaging with customers on social media will help you gain their trust and connect with them and get to know them better, allowing you to shape their profiles more quickly and personalize your marketing activities accordingly.
Focus on Personalization.
You must focus on personalization to get the most out of your content marketing efforts. It will set your brand apart from the competition and lay the groundwork for a long-term relationship with your target audience.
Suppose you want to reach out to business-to-business (B2B) audiences. In that case, you can use business intelligence solutions, which contain contact information and other helpful information about companies and their decision-makers. For example, you can use it to find key decision makers’ and companies’ contacts (email, phone, social connections, fax, etc.) and analyze their profiles, displaying general information such as annual financial reports, used technologies, business description/work history, and much more.
Marketers’ target buyers must be congruent with sales reps’ target buyers. Prospective customers’ interests should be aligned with the content. A wide range of content immediately relevant to prospects at various funnel stages should be created.
Clear CTAs (Call-to-Action)
This is an effective strategy for direct sales, but it can also be used for CTAs designed to nurture leads and make it easier for sales to close deals. CTAs in content marketing can encourage downloads, invite readers to sign up for live events or demos, and so on.
Build brand image for Content Marketing Lead Generation
Being an opinion leader is always beneficial. It communicates to your target audience what your brand stands for, your ideology, your point of view, and so on. In a nutshell, it creates an image of you centered on your brand. Creating a brand image is critical for a product to gain loyal customers.
you can also read about practices to follow while generating B2B leads
All of the preceding points will assist you in developing a market pull. Pushing content will, paradoxically, generate market pull. This, in turn, results in a smooth flow of the sales funnel.
Sales must distribute valuable, relevant, and consistent content to drive profitable customer action. As a result, content marketing is required for sales.
You can continue to build the business case for how content marketing drives revenue by assisting your sales reps in distributing your content marketing. The best part about this
the approach is that it doesn’t necessitate the creation of new content to get you a seat at the grown-up table.