Decentralized lead generation: A game changer!
Decentralized Lead Generation: Decentralization is the way of the future, it provides more privacy and data security. Leads are like fuel for businesses, and they play an essential role in the sales industry.
Today’s growing dissatisfaction with the digital marketing ad space is largely fueled by the industry’s high-volume, low-quality campaigns. The duopoly of Google and Facebook over the digital advertising market has resulted in a multibillion-dollar market cap. More than 95 percent of the leads purchased go unused despite their unprecedented market growth. Because of the low conversion rates and high costs of online advertising campaigns, businesses can try out a new, decentralized method of acquiring leads.
Decentralization has several advantages for leads, and all of those advantages address the pain points of the network’s personas. Lead buyers, for example, require trust and transparency when purchasing leads in order to ensure that they are buying high-quality leads in real-time. These purchasers will have a clear seller history. Buyers can also rest assured that they have purchased exclusive rights to contact a lead and that the network will not be biased toward a specific buyer or seller due to decentralization and transparency. Buyers will simply buy leads from their peers who are looking to sell high-quality, real-time leads.
Sellers benefit from the decentralized platform as well because they know that the network will give no other seller special treatment. Sellers will also have a better chance of selling their leads because they will provide complete information about the lead based on their qualification and verification efforts. This provides sellers with the best opportunity to sell their unused leads and recoup some of their lost money.
The network will benefit the leads more than any other stakeholder. Because leads can only be entered into the network with their consent Furthermore, exclusivity protects leads from being inundated with calls and emails from a variety of different buyers, removing the unpleasant spam effects of too many contact attempts. The complete qualification also increases the likelihood of a lead finding a good match for their needs.
Overall, decentralization offers the best solution for buyers, sellers, and leads looking for the right match in their respective transactions.
As shown below, there are numerous advantages of decentralized lead generation.
Blockchain technology for Decentralized lead generation
A blockchain is a decentralized database that is shared among computer network nodes. A blockchain acts as a database, storing information in a digital format.
Blockchain technology makes use of a decentralized platform. The benefit of blockchain technology is that it ensures the fidelity and security of a data record while also generating trust.
Artificial intelligence
It plays a huge role in decentralized lead generation. AI analyses the target audience and makes recommendations for changes to increase customer flow in order to recommend various promotions and special offers to boost sales.
Real-time fresh data
Traditional lead generation companies sell the same data to multiple clients, the data accuracy and data security are lost, which creates difficulty, where a B2B company buying the leads is unaware of related information,
A decentralized network helps clients to purchase real-time fresh leads, enabling businesses to have a good conversion rate.
Transparency – Decentralized lead generation
In today’s industry, transparency is a major concern. As a result, organizations have attempted to implement additional rules and regulations in order to increase transparency. However, one factor that prevents any system from being completely transparent is centralization.
A business can use a decentralized network that eliminates central authority while increasing system transparency.
Data security
Leads are assets for any business. Blockchain technology in the decentralized network provides advanced security, so leads will stay under the ownership of the original business until a transaction is completed; this security will be crucial as people will be importing their valuable assets into the network.
Data ownership
By implementing decentralized technology, Every lead that enters the sales funnel is securely encrypted, clients have complete data ownership. Data is securely exchanged and cannot be tampered with or downloaded by anyone other than the client, who retains full control over his leads.
Cost-effective
It isn’t easy to imagine a profitable business without automation of the work process. A decentralized network is less expensive than other centralized lead generation companies.
Wrapping up Decentralized lead generation
Decentralization lead generation is a game-changer, as it eliminates a centralized system of lead generation where they sell the same data to multiple clients. According to Hubspot, the average conversion rate for Google Adwords across all industries is 27%. Unfortunately, these low conversion rates result in low satisfaction with their conversion rates, as leads from such lists are completely cold and have shown no interest. This means that over 95% of the money spent by businesses on acquiring new leads is squandered.
Decentralization solves this problem by allowing businesses to buy qualified and fresh leads in real-time. They will also have a high conversion rate since fresh leads represent the actual value of their business.
