Live Shopping with Influencers: A Social Selling Strategy for TikTok
Welcome to funel blog. TikTok has been declared the fastest growing social media platform of all time, and it has also been included in the shortlist of the most downloaded apps internationally for the previous three years, according to a recent report.
What is the level of popularity of TikTok?
Because so many users found time to explore the platform and connect with their online audiences in new ways during the COVID-19 epidemic, the short-form video app experienced tremendous growth during the pandemic. TikTok’s meteoric rise to 315 million installs in the first quarter of 2020 broke the previous record for the most downloads for a social app in one quarter. TikTok has one billion active users worldwide, according to the company.
TikTok is now ranked 7th among social networking sites, ahead of LinkedIn, Twitter, Pinterest, and Snapchat, according to ComScore.
According to the company, to put this in perspective, it took Instagram six years from its start to reach the same number of monthly active users that TikTok managed to achieve in less than three years. And it took the better part of four years for Facebook to reach the same number of monthly active users as Twitter.
TikTok has piqued marketers’ interest since it embodies a crucial social media trend for young audiences to develop their creative abilities and collaborate. Users are engaged for relatively long amounts of time due to the app’s fast-paced nature, with users spending an average of 52 minutes each day on the application.
Why Would Companies Want Their Products to Be Seen on TikTok?
Generations younger than 30 have a low level of trust in traditional advertising. In contrast to their elders, they have mostly given up traditional television and radio and instead rely on social media for their news. Ad blockers and “banner blindness” make most overt internet marketing ineffective for them.
They also spend an average of 52 minutes a day on TikTok and follow their favorite influencers on the social media platform. In the event that any of these TikTok celebs endorses a product or service, their fans are sure to take note.
Many businesses already have a content strategy, which frequently includes influencer marketing. As a result, including TikTok influencers in their marketing mix is tough for them.
TikTok Marketing strategies for Success.
Blend in some branded content.
TikTok is a great platform for social media marketing, but it’s important to keep things in balance. The majority of your videos must either entertain or educate their viewers. You should be able to incorporate a couple more promotional videos if you’ve established a following using this method.
Because most TikTok users ignore commercials, releasing promotional content right away is a bad idea. Many companies have found that uploading videos of individuals using your product is the most excellent way to get around this dislike for advertising. You could, for example, offer a series of recommendations on how to get the most out of your product, or perhaps you could explain how to use some of its more esoteric features (and demonstrate what benefits they would offer the viewer).
Use Hashtags to categorize your posts on social media.
The TikTok for your page’s content is heavily influenced by hashtags (FYP). TikTok’s discover page displays trending hashtags, so it’s important to pay attention to these terms while running a marketing campaign on the platform.
Even though many TikTok users will add any trendy hashtag in the caption of their video, this isn’t always the best strategy for increasing views or raising your brand’s exposure, especially if you’re marketing your product. It is better to pick and choose the hashtags you wish to use. To achieve this, you need to look at other videos with the same hashtag and see if there are any trends that you can follow.
Determine Why You’re Using TikTok
Knowing your audience is the first step to creating a TikTok content plan. The first step in creating a successful TikTok video is understanding your audience. What are you trying to promote and why are you on TikTok? For example, if you want to increase your social media following, you may want to expand your email list. TikTok content can assist you achieve your goal once you’ve determined why you’re using the app.
Contact People Who Have Power
In the world of social media, especially TikTok, influencers are king. There are many well-known influencers with followings in the tens of millions, like Charli D’Amelio, Addison Rae, and Khabane Lame. For this reason, contacting a content creator with a large following is a great way to increase your online presence.
TikTok’s younger demographic can be difficult to reach, primarily since many of these users are used to seeing advertisements daily. Companies should focus on building connections with larger content creators rather than launching a marketing effort on their own. This can be done by sending out a PR package.
Influencers may easily test out new items and promote them to their followers with the help of PR packages. To acquire these perks, many content creators will bargain with brands. The creators will produce advertisements and unboxing videos for the products in exchange.
Use of Effects
Visual effects are one of TikTok’s most distinctive features. Even while these may appear to be unconnected to marketing, they can actually be employed as a potent technique for attracting attention.
Basically, you may click on every effect that appears in a video to see it in action. To see more videos using the same effect, click through to the next page. Curiosity alone will lead many people to click on other videos in the collection when they notice interesting thumbnails.
A brand’s video’s views can soar if it can be found on one of these “find” sites. Aside from being eye-catching, several of these visual effects are also worth experimenting with.
Use a Sense of Laughter
TikTok marketing campaigns can benefit greatly from the use of humor. A video that a brand blatantly sponsors may nonetheless be fascinating enough for many consumers, and even more so if the narrative is amusing.
Marketing videos that use relatable, down-to-earth comedy tend to get more views. Try putting together a brief, well-executed ad for your product. As a result, you’ll be promoting your business while also creating a nice viewing experience for your audience members.
Encourage Commenting on Your Posts and Comment Frequently.
TikTok, like the majority of social media platforms, encourages users to check infrequently. This can be accomplished through the use of comments. Conversations with potential clients are an ideal goal.
Because comments on TikTok are ranked based on how many people like them, be sure to give yours some thought before posting. Stay away from generic compliments like “great video.”
Also, take the time to look at and comment on other people’s videos.
Publish posts frequently.
TikTok is a social media network that rewards users for making regular posts on the platform. You’ll get more followers if you submit more videos to your TikTok account.
People will be more likely to discover your account and decide to follow you if you post frequently.